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Thursday, 7 January 2010

Making Green Work

A Strategic Approach to Climate
by Michael E. Porter and Forest L. Reinhardt

Leaders need to understand both the impact of their firm's activities on the climate, and the impact of the changing climate on the business environment in which the firm competes.

Sustainability — The Only Strategy
Adam Werbach, Global CEO of Saatchi and Saatchi S, former Sierra Club President, and the author of Strategy for Sustainability: A Business Manifesto.

(To listen to the "ideacast" follow the link...)
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