Design Management from Business Week

Design management is an approach whereby organizations make design-relevant decisions in a market and customer-oriented way as well as optimizing design-relevant (enterprise-)processes. It is a long-continuous comprehensive activity on all levels of business performance that effect design, from the fuzzy front-end to the design execution. Design management acts in the interface of management and design and functions as link between the platforms of technology, design, design thinking, corporate management, brand management and marketing management at internal and external interfaces of the enterprise.

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