"Designers are getting tired of being pigeon-holed into the role of making products look better and work better. Peter Day argues that it is high time that designers are given a far larger role in all sorts of organisations. He hears from some influential people who are convinced that something called Design Thinking can help companies cope with a wide variety of great big business uncertainties, not just the shape of the box they come in."
Tim Brown, President and CEO, Ideo
Joe Ferry, Head of Design, Virgin Atlantic
David Kester, Chief Executive, Design Council
Graham Burchell, Director, Challs International
Graham Sim, Marketing Director, HMV
Tony Fleming, Technical Director, JS Humidifiers
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